Elad’s blog

That’s innovation… it is a world breakthrough … our R&D worked on it for three years … The number of blades in the razor will get as high as the customer likes, whatever is comfortable for him… if he wants twenty, we’ll give him twenty blades…

This quote belongs to Sofi Blum, the manager of Procter and Gamble Israel, who was interviewed yesterday to a newspaper regarding the new campaign they set for the “Gillette Fusion” shaving razor, that her company represents in Israel.

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Fog casts different flavours even on a well-known road. Yesterday evening I got another chance to observe it.

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During the nineties, there was a great thrill in the biological community. The Genome Project, they called it. A complete atlas of human genes that would be the key to understanding humans, cure illnesses, and provide better future for mankind. It was completed some years ago, but only to reveal a deeper layer.

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This weekend I travelled what I assume to be the longest dead-end road in Israel. Some 20 k”m of paved road, starting at the back of Arad’s cemetary, crossing the Kana’im valley at the middle of the Judean desert, and ending at the back end of Masada, led me to one of my favorite lookouts of this neat desert, just in time to see the sunset.

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I always thought tandem, the two-rider bicycle, is not a very useful invention. I mean, it looks more like something you give couples (actually, I gave one for my brother and his wife as their wedding present) than something you actually use for every day rides - it has this clumsy feeling: a bit too big, too long, too heavy. I thought riding it is probably less convenient then using normal bikes.

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Last weekend I went to Eilat. I spent some time diving (see the pictures at the gallery), and visited a few sites nearby - like the Netafim spring, the Ammonite wall at Ramon Crater (which is not so near, but on the way), and the flamingo pools, to which this post is dedicated.

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You can’t trust anyone.

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Like I mentioned a shortwhile ago, for the past few months I manage to visit a lot of places in Israel, mainly in weekends. I thought it could be nice to share with you a few nice pictures from several such places - some of them I mentioned here, and some I may have skipped.

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This post is inspired by something I read in the newspaper. It is a bit far-fetching, but I like broad views.

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A semi-serious recipe for a reliable product.

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